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Being faithful stewards of our God-given talents and natural resources, we will give the best of ourselves to urgently and sustainably build a global company which will showcase the best of the Philippines and uplift all our people, especially the poor through providing affordable, quality, natural products.
We will be the gold standard of a globally successful enterprise with a heart that will embolden all businesses to better serve society.
Pro-Philippines
we work in the best interests of our country

Pro-Poor
we prioritize the needs of those who need them most

Pro-Environment
we act responsibly

Faith in Action
It is faith that drives us as a company. Faith led us to build Human Nature and it is faith that continues to embolden us to build a global company that will uplift all people, especially the poor.

Bayanihan
We are one family that joyfully supports each other. As we strive to work together, we strengthen each other and the bonds that link the Human Nature bayanihan chain.

Integrity
We keep our commitments. We courageously uphold honesty and truthfulness in all our dealings.

Excellence
We believe we can be the best in the world. We constantly strive towards improvement and innovation every day.

Stewardship
We recognize that everyone and everything is a gift from God. We seek to bring out the greatness inherent in each one.

Padugo
We build hope for others when we put their interests above our own. We seek to serve rather than be served.

Compassion
We will always be there for those in need - to give, to guide and to grow. Walang Iwanan.