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Being faithful stewards of our God-given talents and natural resources, we will give the best of ourselves to urgently and sustainably build a global company which will showcase the best of the Philippines and uplift all our people, especially the poor through providing affordable, quality, natural products.
We will be the gold standard of a globally successful enterprise with a heart that will embolden all businesses to better serve society.
Pro-Philippines
we work in the best interests of our country

Pro-Poor
we prioritize the needs of those who need them most

Pro-Environment
we act responsibly

Heart of a Hero
we are self-sacrificing and committed to the cause

Constant Innovation
we keep moving forward

Personal Integrity
we uphold the truth and honor our commitments

World-Class Excellence
we strive to be the best

Bayanihan
we promote a culture of collaboration and mutual support

Quality of life for all
we work well, we live well

Stewardship
we develop our gifts, people and environment

Compassion
we care