Being faithful stewards of our God-given talents and natural resources, we will give the best of ourselves to urgently and sustainably build a global company which will showcase the best of the Philippines and uplift all our people, especially the poor through providing affordable, quality, natural products.
We will be the gold standard of a globally successful enterprise with a heart that will embolden all businesses to better serve society.
Pro-Philippineswe work in the best interests of our country
Pro-Poorwe prioritize the needs of those who need them most
Pro-Environmentwe act responsibly
Heart of a Herowe are self-sacrificing and committed to the cause
Constant Innovationwe keep moving forward
Personal Integritywe uphold the truth and honor our commitments
World-Class Excellencewe strive to be the best
Bayanihanwe promote a culture of collaboration and mutual support
Quality of life for allwe work well, we live well
Stewardshipwe develop our gifts, people and environment