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 MESSAGE FROM THE PRESIDENT Dear Friends of Human Nature, March 22 capped a very stressful week for many of us here at Human Nature especially our product development team who have been working tirelessly to bring to you Love Minerals Velvet Passion Mineral Eyeshadow and Love Minerals Hydrating Passion Fruit Mineral Lipstick in a brand new sleek purple packaging this April. It seems that whenever we pledge 100% of our profits for a particular product to improve the quality of life for farming communities, so many things go wrong! From problems in production to delays in raw materials or packaging. But despite all the challenges, we never get discouraged because at the end of the day, all our hard work is going to make a big difference in the lives of our partner GK communities. And as if the heavens were smiling down on us for a job well done, the launch of the CommPassion campaign in Society Lounge was a massive success. Members of the press and the Miss Earth candidates were in full force trying out our new make up and listening to our stories about GK Catigan with open hearts. The sweat, tears and many sleepless nights of our dedicated RnD, Supply Chain and Marketing teams were rewarded a hundred fold. I dedicate this month's message to them. I had the pleasure of visiting our Gawad Kalinga community in Brgy. Catigan in Davao with our Social Enterprise Development Team Leader Mike Go and our Key Accounts Team Leader Moise Santos. The community was beautiful and the view of Samal Island and Davao Gulf from the community center was simply breathtaking. We saw many of the residents hard at work after just harvesting their first crop of the whitest and most robust radishes I have ever seen. It broke my heart to find out that they were only selling these succulent vegetables for only P3 per kilo. But there is hope because soon, their farm cooperative will be open and they will no longer have to rely on creditors/traders to bring their produce to market. I was able to see their passion fruit plantation as well as their community leader, Jaime Severino, proudly toured me around their village. He expressed his hope, albeit guarded and non-expecting, that we would be able to help them by setting up the passion fruit seed oil extraction facility in their village. I told him that we will certainly do our best to help them achieve their dreams.   
Last March 15, I was also honored to attend the Commitment Day for Society Against Human Trafficking spearheaded by the Visayan Forum Foundation. Everyday, hundreds of women and children are lured by human traffickers with the promise of a better life but are instead sold into modern-day slavery and subjected to the most inhumane conditions. Human Nature made a pledge to help stop this heinous crime against our people by committing to promote countryside development through the building of organic community farms and providing just and fulfilling employment to our poor brothers and sisters who would otherwise be vulnerable to human trafficking. You can view our pledge in this month's newsletter. Finally, we are very pleased to bring you exciting new products. Check out our all new Love Minerals Velvet Passion Eye Shadow in a very wearable everyday palette. Finally, don't risk cancer by availing of our Human Nature All Natural Deodorant with improved formulation and scent. Find out more about these new products and exciting updates in the articles below. We hope you all have a wonderful and exciting summer! In the service of God and country,  Anna Meloto-Wilk President Gandang Kalikasan Inc. NEW PRODUCTS AND CATALOGUES!  NEW! Catalogue Issue No. 2 Volume 2011  NEW! Advocacy Flier  NEW! Product Flier Our latest catalogue featuring the Miss Philippines Earth 2010 reigning beauties, the style savvy purple packaging of our Passion Fruit Hydrating Mineral Lipsticks, new Velvet Passion Mineral Eyeshadow, and reformulated All Natural Deodorant is out NOW! Grab a copy now for only Php6! 
A passion for beautiful, velvety smooth eye color. Intro Price: Php275(Brochure Regular Price: Php295) Start seeing the world in a whole new light! Velvet Passion Mineral Eyeshadow is 100% natural, made with passion fruit seed oil and vitamin E. Subtly shimmery brown, pink and champagne shades make it a versatile palette that easily takes your look from everyday natural to an enchanting evening look. 
Beauty beyond color: lipstick as a tool of beauty is now a tool for nation-building. Brochure Regular Price: Php225 Feast your eyes on this new lip-smacking treat! Love Minerals Passion Fruit Hydrating Mineral Lipstick is now in a new whimsically stylish purple tube. This new packaging was inspired by the beautiful purple color of the passion fruit grown in the farming community of GK Pueblo Antonio in Davao, the beneficiary of our CommPassion campaign. 100% of the profits will go to the passion fruit farming community. 
Why risk cancer? Brochure Regular Price: Php84.75 Most anti-perspirants contain aluminium compounds that close pores to stop sweat and toxins from escaping the body but that have also been linked to breast cancer. It's about time you let those toxins out. Why risk it? 
Now with a nature-friendly scent. Brochure Regular Price Php425 Good news ladies! Our reformulated Mineral Pressed Powder Foundation now has a nature-friendly odor neutralizer that subtly masks the unique scent of the rice bran oil (RBO). So you can continue enjoying the skin-loving benefits of RBO in a pleasant smelling powder! Get the foundation with the blush for only Php550 and enjoy Php100 in savings! OTHER UPDATES A. CommPassion Campaign 
Christmas and Valentine's Day is over but not for us. The season of giving and spreading the love sees no time limit nor boundary and that's why we're taking yet another big step in helping improve the lives of Filipino farmers all over the country. Last March 22, Human Nature held a media launch for our latest ventures: CommPassion - a lipstick campaign, a team up with Miss Earth -- one of the biggest names in beauty and environmental awareness, and a partnership with Beauty Bar, the country's premier source for beauty & personal care brands. CommPassion is a lipstick campaign seeking to build a dream for the passion fruit farming community in Mindanao. Currently, the farming community of GK Pueblo Antonio in Catigan, Davao harvests passion fruit which is then sold in the market for Php10/kilo which isn't really enough to sustain an individual, much less an entire community. Meanwhile, passion fruit seed oil commands a much higher price in the market, making it a more worthwhile product to sell. Human Nature is committed to helping the community produce world-class passion fruit seed oil by giving back 100% of the profits from the sale of each Passion Fruit Hydrating Mineral Lipstick to fund the development of a passion fruit seed oil processing facility in the community so it can expand into a higher-value, sustainable livelihood. This program will remain in place until the facility is fully funded. Human Nature also commits to purchase the oil at a fair trade price and find ways to incorporate the oil in upcoming product lines. So each time you swipe on your Love Minerals lipstick, remember that not only does it put a smile to your face, it will also put a smile on the faces of the farming community you have just supported with that lipstick purchase.   
B. Commitment Against Human Trafficking 
One of Human Nature's philosophies is being Pro-Poor. In line with this, we firmly believe in fair trade, buying at fair prices and paying above minimum wage to provide good quality of life. Together with the Visayan Forum Foundation, we commit to continue in helping prevent trafficking in persons by continuing to provide economic opportunities through countryside development and actively promoting fair and just business practices that will lessen the exploitation of the poor. HEAD OFFICE UPDATES  Ruth Mendoza our new Head of Supply Chain joins us from the world's leading direct-selling company with 22 years of experience in supply chain management. She will be responsible for overall supply chain processes in support of our commitment to our dealers and customers to provide the best customer service ever.
 Dia Lacaba brings to the team a strong background on brand marketing. Prior to joining the Human Nature family, Dia was Marketing Communications Director for an up and coming ad agency. Her career spans brand stints with Globe Telecom as well as with cosmetics giant L'Oreal where she was responsible for brands such as Lancome, L'Oreal Paris, Maybelline and Garnier. At Human Nature, Dia will be championing the face care and make-up category as well as taking the lead for PR and Social Media Marketing!
 Aimee Solleza is the latest addition to our R&D team as a Jr. Formulator. She is armed with a degree in Cosmetic Science and will help in formulating and producing new products so watch out for that!  Welfredo Roque is a new addition to the IT team. He will be helping in assisting our current IT teams in making sure our programs are glitch-free and up to date.  Wilson Santua is our new driver who will help in making sure those bulk orders get delivered on time.
DANGEROUS CHEMICALS 101: SILICONES So we're all used to that lipstick. The one that glides on effortlessly giving us instantly silky, smooth, rich moisture...or at least that's what the ad says. But do you know where all that glide and silky smoothness is coming from? Silicone. Silicone, also known as feel modifiers, is a petroleum-derived chemical ingredient that's used mostly in cosmetic products and leave-on skin care and hair care products. The fluid properties of silicone give it a great deal of slip, thus the glide on your lips, and in its various forms it can feel like silk on the skin. All sounds appealing until you really know the downside to having silicone in your lipstick. One, it's a petroleum by-product which means it comes from the same stuff that runs your car, and two, it's like applying a layer of plastic on your lips suffocating them and not allowing your lips to breathe. No bueno. Good thing Human Nature's Love Minerals Passion Fruit Hydrating Mineral Lipstick is 100% natural. Guaranteed to have none of the yucky stuff! Only 100% goodness made from the best nature has to offer. So, if you still want that slide and glide but don't want to deal with silicone, just swipe on some of our lip balm before applying your lipstick and smile knowing that, at least there aren't any chemicals in this. Trust us, your lips will love you for it!  DEALER OF THE MONTH: Emi Flores  A simple Filipina mom, dedicated daughter and loyal patriot -that's Emi Flores. It hasn't been a year since Emi signed up to be a dealer. In fact, it has only been 6 months and already Emi has made it to becoming one of our Top 5 Dealers. Emi claims to not having a secret formula for this although she does have an inspiring story to back it up. Emi found out about Human Nature through her sister after she had brought home a 500ml Peppermint Strengthening Shampoo. Two things got her. One, that this all natural product was made in the Philippines and two, the by-line Pro-Philippines, Pro-Poor and Pro-Environment. Curiosity then lead her to our website where she read about the history, philosophy and advocacies. From then on, she was hooked. She signed on to be a dealer because she wanted a business with a heart -making a little extra cash whilst helping the poor.  Now, aside from being a daughter-on-call for her dad, taking him to his doctor's appointments and physical therapy, being a strong single mom taking her son to school every day and being an avid runner running 30 km a week, Emi also finds the time to religiously make at least 3 trips a week to the Human Nature head office store where she purchases products not only to grow her business and generate extra income for herself, but also to help out her ironing lady and "masahista" to whom she shares her discounts with generously. Her selling strategy is very simple. "I follow the 4Ks of marketing which I learned at Ateneo Graduate School of Business - kamag-anak, kaibigan, kaklase at kapitbahay" shares Emi. When asked if she would recommend being a Human Nature dealer for other single moms, Emi replied "yes, it's a good sideline for those who want a little extra". So you see, being a Human Nature dealer can be good not only for you but for the people around you. If you're simply looking for a business that will help bring in some extra cash, then sign up to be a Human Nature dealer. You never know, you too can be one of our Top 5 dealers and enjoy the exclusive perks and discounts that go with it. If you are having trouble viewing this email, please read the online version.
Contact Details: Tel. No. (02) 931-5787 Fax. (02) 951-3627 Email: customer.service@humanheartnature.com |
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