WELCOME MESSAGE
Dear Human Nature Dealer, We celebrate yet another milestone as Human Nature turns 2 years old today! The past 24 months have been as challenging as they have been fulfilling for all of us here and we can't wait to see how the next 24 months will unfold. Through thousands of dealers like you, the good news about why chemical-free natural and organic products should be an important part of everyone's daily personal care regimen has spread far and wide all over the Philippines and even into other countries. In recognition of how valuable you are to us as a dealer and a fellow advocate, we have decided to launch a dealer-exclusive newsletter called "Heart of the Matter" which will contain all matters concerning your Human Nature business such as dealer programs, promos and incentives, announcements on products & pricing including items for discontinuance, etc. Heart of the Matter will be released quarterly or as often as necessary to make sure dealers get the news first. We hope that you will find Heart of the Matter helpful in growing your business and making you an effective Human Nature advocate. We encourage you to share with us your feedback and insights on how we can get closer to being a globally competitive yet locally relevant social enterprise. God bless your hearts! Sincerely, 
Joanna Gilladoga Head of Marketing Gandang Kalikasan Inc. DEALER PROGRAMS & PROMOTIONS Recruitment Rewards Program Continue to build your base and expand your network of Human Nature users and dealers! The Recruitment Rewards Program (RRP) is still on-going to continue supporting you and your business! Earn rewards for successfully recruiting dealers!
The great thing about it is that the rewards are cumulative! This means that by the time you have 10 recruits, you would have received a pen, a mug, a toiletry bag and an umbrella! Then, the counter resets back to zero. For the next 1st recruit, you get a pen. For the 3rd recruit, you get a mug. And so on... Promo ends December 31, 2010. Php499 Registration Promo Give your Human Nature business a boost by recruiting friends and family members outside the reach of your own selling efforts for only Php499. That’s Php326 savings from the Php825 registration fee! Promo ends December 31, 2010. Tip of the Trade: The Php499 Recruitment Initiative is effective to use to recruit your prospects who are planning on "doing the business". If they do not want to be an active Human Nature dealer and prefer to purchase only for their personal consumption, it is better for you to simply continue selling products to them at retail price. You should focus your recruitment efforts on prospects who really intend to do the business. Also, it is best for dealers to recruit prospective dealers who can cover areas they themselves cannot cover. Tip of the Trade: Recruit prospects who are planning on "doing the business". If they do not want to be an active Human Nature dealer and prefer to purchase only for their personal consumption, it is better for you to simply continue selling products to them at retail price. You should focus your recruitment efforts on prospects who really intend to do the business. Also, it is best for dealers to recruit prospective dealers who can cover areas they themselves cannot cover. Find out how you can make these programs work for you. Contact your nearest Human Nature Branch or call our head office at (02) 931-5787 for details. NEW CATALOGUE & PRODUCTS Don’t forget, we have a new catalogue and lots of new products available for you this month! Grab your copy now and start Christmas shopping for your friends and family. 
PRODUCT & PRICING UPDATES Dealer Survey Based on the last dealer survey that many of you responded to a few months ago, many of you would like to see improved discounts on your purchases. We would like to learn more about your views on increased discounts. To participate in our dealer survey, please click here. List of Products for Discontinuance We strive to provide you with the best product formulations we can come up with and make sure that you only have the products that deliver good sales for your business. We go through our entire product selection regularly to identify products that need improvement based on dealer and customer feedback. You will notice that the following items that were featured in Catalogue Issue No. 3 Vol 2010 are no longer featured in the new Catalogue Issue No. 4 Vol 2010. Please download the information sheet on all our new products here for more details of the new formulations we have. We may still have stock of some or all of the following discontinued products for the next few weeks or even months until we run out, which should keep very loyal users happy. Please enquire with your local branch. 1. Mandarin Lip Balm - please encourage them to try out the new Sheer Lip Soother tinted lip balm. Reason for discontinuance: People were clamoring for a tinted lip balm and Mandarin was not very popular. 2. Nourishing Shampoos & Conditioners – please encourage them to try out the Moisturizing & Strengthening Shampoos and Conditioners. Reason for discontinuance: Low sales volume as people were patronizing either the strengthening or moisturizing shampoos & conditioners. 3. Tomato & Lemongrass Facial Wash & Toner – please convert them to Balancing Facial Wash & Toner. Reason for discontinuance: Better formulation with deeper cleansing and the new toners don't include sodium benzoate, which some people found irritating. 4. Moringa Facial Wash & Toner - please convert them to Hydrating Facial Wash & Toner. Reason for discontinuance: Better formulation which is more hydrating and the new toners don't include sodium benzoate, which some people found irritating. 5. Honey & Cocoa Butter Cleanser & Make-Up Remover – please encourage them to try out the new Sunflower Cleansing Oil 200ml. Reason for discontinuance: Sunflower oil is far more effective as a make-up remover than our previous Honey Cleanser. Even though the new cleansing oil is more expensive, you use much less of it so it costs about the same per use. But it is much more effective at removing mascara and other difficult to shift make-up plus it doubles as a moisturizer while cleansing. 6. Aloe Vera & Guava Facial Wash - please convert them to Balancing Facial Wash & Toner. Reason for discontinuance: Much better formulation. 7. Calendula & Seaweed Facial Wash - please convert them to Hydrating Facial Wash & Toner. Reason for discontinuance: Much better formulation. 8. Strawberry Body Butter - please convert them to the sweet-smelling Mango. Reason for discontinuance: The strawberry variant was not selling very well vs the Mango. 9. Strawberry Hand Soap - please convert them to either Mandarin or Lemongrass. Reason for discontinuance: The strawberry variant was not selling very well vs the other variants. 10. Strawberry Hand & Body Lotion - please convert them to either Mango or Guava, both of which are also as sweet-smelling as the Strawberry scent. Reason for discontinuance: The strawberry variant was a poor performer from a total category point of view. Intensive Hair Mask Pricing Please note that the pricing for the Rosemary scented Intensive Hair Mask with Gugo Bark & Avocado has now been brought back to its original pricing. If you recall, in Catalogue Issue No. 3 Volume 2010, the pricing was printed at Php84.75 instead of Php89.75 for the 50g, and Php249.75 instead of Php259.75 for the 200g. We have opted then to keep it that way (as a special treat for all of you!) but with the intention of reflecting the correct pricing in Issue no. 4 Volume 2010. DEALER TRAINING: CLOSING THE SALE There are different ways to close the sale but it’s very important to close the sale in a manner that assumes the sale has been made: • ASSUME that your customer will buy the product: “You will super love our new Love Minerals mineral make-up line!” • Highlight the URGENCY: “The mineral make-up has just been released so it’s sure to sell out fast! Safest to order it now.” • Give CHOICES as to which products to buy instead of just asking IF they would like to buy: “Which shade would you like – Boracay Bronze or Island Shell?” After closing the sale, always CONTINUE TO BUILD your business by asking for referrals: "Who do you know would like to see a Human Nature catalogue or learn about Human Nature?” OTHER IMPORTANT UPDATES Filipina Beauties to Spread Human Nature’s Advocacies Beauty, brains, love for the country, love for the poor and love for the environment are what Human Nature Ambassadors are made of. Five months ago, Human Nature was on the lookout for beautiful, intelligent and compassionate Filipinas who shared the same vision and values as Human Nature. After searching high and low, far and wide, from one island to another, Human Nature proudly introduces its Human Nature Ambassador for the Philippines –Marylaine Louise Viernes. Together with the ten (10) other Human Nature Area Ambassadors, Ms. Viernes will help promote the Human Nature principles of being Pro-Philippines, Pro-Poor and Pro-Environment as well as serve as a role model for today’s generation of Filipinos. As Human Nature Area Ambassadors, they will promote how Human Nature benefits one’s health and the environment and also how Human Nature, as a social enterprise, impacts the quality of life of Filipino farming communities giving them the opportunity to be uplifted from poverty. The Human Nature Area Ambassadors presented at the October 9 Human Nature Summit are: • San Pablo City – Angelica Prudente: a woman with a heart of service. Angel is very active in socio-civic circles in her area. As charter president of the Kiwanis Club of Buklod in San Pablo, Angels finds joy in serving the community, involving herself in volunteer work and supporting different causes. Through Human Nature, Angel has gained strength and faith than a world-class Philippines is attainable in this lifetime. • San Fernando City – Cecille Bernadette Apigo: A nursing student from La Union, Cecille is also the reigning Ms. San Fernando and Mutya ng Kalikasan. With the responsibilities of her title, Cecille has initiated efforts to help address the problem of coastal erosion in her province. Way to go, Cecille! • Iloilo City – Roselle Beth Rile: Roselle believes in a positive future for the Philippines as evidenced by her decision to move back to the Philippines from Canada to continue her studies. She is a true supporter of Human Nature and all products that are “sariling atin”. • Tacloban City – Mary Jane Costem: MJ is devoted towards making Human Nature known all over Tacloban knowing that each Human Nature product is a step closer towards making life better for many Filipinos. • Cebu City – Dawn Hugies Bandoy: Dawn is an active environmentalist whose goal is to spread a green advocacy making the environment verdant and helping others realize that environmental problems is something we should put more attention to and because of this passion, she and her friends have come up with an organization called UP Luntian. Way to go, Dawn! • Mandaue City – Maureen Adelle Zerna: Maureen is a Filipina full of hope that one day we can regain our country’s depleting national treasures and save our country and God’s gifts to us and believing that we can be heroes in our own way. • Naga City – Gillian Marie Gasga: Gillian is third year nursing student actively involved with the Red Cross and the Glee Club. As a proud Human Nature Dealer, Gillian has realized how the Philippines has such abundant resources and that Human Nature is God’s instrument to help unite Filipinos with each other. • Cagayan de Oro City – Maxine Ysabel Monasterio: Maxine is a DENR Youth Spokesperson that believes that one less plastic bag goes a long way… and we agree! Plastic bags have contributed to widespread flooding in her hometown and Maxine is committed to helping change the habit of using plastic bags. • Davao City – Devi Joy Migue: a Filipino who is one with Human Nature and its advocacy. That’s Devi –a true supporter and believer of Human Nature. She believes that Human Nature has never been about vanity. It is about taking care of oneself, of our loved ones, our environment and our country. She sells Human Nature products because every product used is a love given to the poor, to the environment, to the country. • Metro Manila North – Ingrid Nieto; a host and instructor at John Robert Powers, Ingrid is also a radio announcer for a popular FM radio station putting her at the forefront of influencing the young generation of Filipinos into being true assets of this nation. • Metro Manila South / Philippines – Marylaine Louise Viernes: a Don Carlos Palanca awardee, full scholar at DLSU SY2003 – 2006, volunteer in One Pinoy Medical Missions and feeding programs and Lifeline Foundation Youth for youth & self-empowerment, a columnist for The Manila Times, host and producer, Marylaine has one other thing to add to her list --Human Nature Ambassador for the Philippines. One truly busy yet talented Filipina, she is also the Human Nature Philippine Ambassador and we are so glad to have her be part of the Human Nature family. 
L-R: Maxine Monasterio (CDO), Gillian Marie Gasga (Naga), Dindee Zerna (Mandaue), Roselle Rile (Iloilo), Cecille Apigo (San Fernando, La Union), Ingrid Nieto (Metro Manila – North), Rachel Grant (Global Ambassador), Marylaine Louise Viernes (Metro Manila – South / Philippines), MJ Costem (Tacloban), Angel Prudente (San Pablo, Laguna), Devi Joy Migue (Davao), Dawn Bandoy (Cebu City) If you are having trouble viewing this email, please read the online version.
Contact Details: Tel. No. (02) 931-5787 Fax. (02) 951-3627 Email: customer.service@humanheartnature.com |
