March 22, 2011
PRESS RELEASE

CommPassion – Building a Dream for the Passion Fruit Farming Community

Gandang Kalikasan, Inc. (GKI), through its Human Nature brand, is a fast-growing, trail-blazing natural & organic consumer goods company operating as a social enterprise and driven by the core philosophy of PRO-PHILIPPINES, PRO-POOR and PRO-ENVIRONMENT. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature’s products are 100% made in the Philippines and 100% free from harmful chemicals.

Today it announces:

• Human Nature joins hands with Miss Earth and Beauty Bar to launch CommPassion, a lipstick campaign where 100% of all profits from the sales of its Passion Fruit Hydrating Mineral Lipstick will be donated to the passion fruit farming community of Gawad Kalinga Village Pueblo Antonio, Catigan, Davao Del Sur.
• Passion Fruit Hydrating Mineral Lipstick is a product under Love Minerals™ by Human Nature, a line of mineral make-up exclusively formulated for the Filipina skin tone to enhance her beautiful complexion. It is 100% natural, 100% free from harmful chemicals and is animal cruelty-free.

Christmas and Valentine’s Day is over but not for Human Nature. The season of giving and spreading the love sees no time limit or boundary that’s why they’re taking yet another big step in helping improve the lives of Filipino farmers all over the country.

After the success of its One Heart for One Community program, Human Nature teams up with one of the biggest names in beauty and environmental awareness – Miss Earth – and Beauty Bar, the country’s premier source for beauty & personal care brands. Working with Miss Earth’s 2010 Philippine title-holders and Beauty Bar, Human Nature launches CommPassion, a lipstick campaign seeking to build a dream for the passion fruit farming community in Mindanao.

Human Nature is committed to helping the GK Pueblo Antonio community in Catigan, Davao to produce world-class quality passion fruit seed oil by giving back 100% of the profits from the sale of each Passion Fruit Hydrating Mineral Lipstick to fund the development of a processing facility so it can expand its livelihood into the higher-value, more sustainable processing of passion fruit seed oil. This program will remain in place until the facility is fully funded. Human Nature also commits to purchase the oil at a fair trade price and find ways to incorporate the oil in upcoming product lines.

Similar to the rest of Human Nature’s Love Minerals makeup line, Passion Fruit Hydrating Mineral Lipstick is 100% natural and 100% free from harmful chemicals which means no carmine, a common cosmetic ingredient made from crushed bodies of the female cochineal insects that are used for vivid red colors. It’s also made specifically to suit the Filipina skin tone and also made affordable at only Php245 –the most inexpensive lipstick by far compared to other mineral makeup brands! Now, Filipinas really do have a choice –harmful chemical brands or natural goodness offered by Human Nature?

So each time you swipe on your Love Minerals lipstick, remember that not only does it put a smile on your face, it also puts smiles on the faces of the members of the farming community you have just supported with your lipstick purchase.

Love Minerals by Human Nature is available through Human Nature dealers and branches and is exclusively sold in all Beauty Bar outlets in Metro Manila. To learn more about Human Nature products, contact a Human Nature dealer, or find out how to be a Human Nature dealer, visit www.humanheartnature.com, your nearest Human Nature Branch or call (02) 931-5787.