October 13, 2010
PRESS RELEASE

Banish Dark Underarms with a 100% Natural Deodorant

Gandang Kalikasan, Inc. (GKI) through its brand Human Nature, is the fastest-growing social enterprise in the Philippines. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature is guided by the principles of being PRO-PHILIPPINES, PRO-POOR and PRO-ENVIRONMENT. It produces natural & organic personal care products that are 100% made in the Philippines and 100% free from harmful chemicals and are available through the Human Nature Direct Selling Network.

Today it announces:

• For the first-time ever, a 100% NATURAL deodorant is available in the Philippines for only Php79.75
• Human Nature’s All Natural Deodorant offers protection from unpleasant body odor and underarm darkening
• Human Nature’s All Natural Deodorant is alcohol-free, aluminum-free, paraben-free, parfum-free, and glycol-free

FINALLY! The long wait is over! For the first time ever, an ALL NATURAL deodorant that’s sure to keep your underarms light with its non-darkening formula.

Human Nature has come up with a natural alternative to keep you fresh all day with the latest addition to our product line up. Not everyone may know this, but sweat is generally odourless. It is only when bacteria on the skin start to break down the sweat and mix with it that it starts to produce an offensive body odor. Because one’s underarms are moist and warm, it then becomes the perfect breeding ground for bacteria. To combat this, Human Nature dove deep down (to the seas) in order to find a natural anti-bacterial alternative to the common chemical ingredient alcohol, found in all commercial deodorants, and discovered the wonders of Chitosan.

Alcohol in traditional deodorants can cause underarms to darken. Chitosan has no such side-effects! It is 100% naturally derived from the shells of sea crustaceans (a byproduct of the seafood industry). It is an anti-bacterial active that is biocompatible, non-toxic and biodegradable. Chitosan has been clinically proven to promote wound healing while also being anti-itching, anti-microbial and an excellent skin moisturizer. And because Human Nature is all about everything natural, we do not recommend using antiperspirant actives such as aluminum salts, which has been linked to breast cancer. Aside from breast cancer, aluminium salts have also been linked to reproductive system toxicity and neurotoxicity.

Human Nature’s All Natural Deodorant is definitely yet another breakthrough in formulation AND affordability. We have illustrated below the price comparison per kilo between the synthetic chemical ingredients of chemical deodorants and the natural ingredients used by Human Nature.

	Chemical Deodorants		Human Nature Deodorant
Anti-bacterial active	Alcohol	Php 60/kg	Chitosan	Php 25,000/kg
Odor Neutralizer	Synthetic parfum Php 800+/kg		Ylang Ylang Oil	Php 7,000+/kg
			Lemongrass Oil	Php 2,000+/kg
			Rosemary Oil	Php 2,000+/kg
			Chamomile Oil	Php 10,000+/kg

So you see, good things don’t come cheap, unless of course, they come from Human Nature. Because at Human Nature, we are true to our word –100% No harmful chemicals, 100% affordable.

To learn more about Human Nature products, how to be a Human Nature Dealer or how to put up a Human Nature Branch, visit www.humanheartnature.com, your nearest Human Nature Branch or call (02) 931-5787.