December 6, 2010
PRESS RELEASE

To DEET or not to DEET, that is the question.

Gandang Kalikasan, Inc. (GKI) through its brand Human Nature, is the fastest-growing social enterprise in the Philippines. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature is guided by the principles of being PRO-PHILIPPINES, PRO-POOR and PRO-ENVIRONMENT. It produces natural and organic personal care products that are 100% made in the Philippines and 100% free from harmful chemicals. It recently sold its one millionth product.

Today it announces:

• For the first-time ever, a natural and organic mosquito repellent is AS AFFORDABLE as leading chemical brands
• Human Nature Citronella Bug Spray is 100% natural and DEET-free, giving you DOUBLE PROTECTION: (1) from mosquitoes, and (2) from harmful, toxic chemicals like DEET
• Human Nature Bug Spray directly supports farming communities across the Philippines

For the first time ever, you can now enjoy protection from mosquito bites from a natural, organic, DEET-free insect repellant for virtually the same price as chemical-based products!

This bug spray is unlike any other. It works twice as hard to protect you and your kids from both pesky mosquitoes and toxic chemicals such as DEET. DEET (chemical name, N,N-diethyl-meta-toluamide) was developed by the U.S. Army for military use following their experience of jungle warfare in World War II. It was originally tested as a pesticide on farm fields. Imagine that! The Duke University Medical Center has concluded through laboratory rat studies that long-term use of DEET kills brain neurons, affecting the central nervous system of both humans and animals. Research from the Agency for Toxic Substances and Disease Registry in Atlanta, Georgia has shown that DEET can act as an irritant, may cause skin reactions and has even been linked to birth defects, hormone disruption and other conditions if used excessively or regularly over a long period of time. Because of the dangers of DEET, some may opt to just let those mosquitoes suck away but with the threat of dengue fever, why risk it? With this 100% natural effective formula from Human Nature, you and your kids can be safe, without it costing you the earth. Ingredients include organic virgin coconut oil (VCO) known for its skin-healing, moisturizing and anti-microbial benefits and organic citronella oil, a well-known natural insect repellent. Organic lemongrass essential oil together with rosemary and lavender essential oils give off a pleasant smell that's good for you but bad for mozzies and bugs!

Whenever you use Human Nature DEET-free Bug Spray, you also help citronella farmers in Bicol, lemongrass farmers in Negros Oriental and VCO farmers nationwide. In a quiet little town called Labo, Camarines Norte there is a community that’s flourishing because of the abundance of citronella. Through a partnership with Human Nature and Philippine Federation for Environmental Concern (PFEC), many of the farmers’ lives have improved – farm lots have been expanded, extensions to homes have been added and children are being sent to school.

For a long time the public has been deprived of affordable insect repellent that’s not harmful to the environment and to themselves… but not anymore! A 50ml bottle is just P79.75 SRP.

To learn more about Human Nature products, how to be a Human Nature Dealer or how to put up a Human Nature Branch, visit www.humanheartnature.com, your nearest Human Nature Branch or call (02) 931-5787.