Dawn Fernando traces back her Human Nature story to difficult circumstances. Her aunt battled with cancer, and she witnessed her aunt making the switch to a natural lifestyle.
When Human Nature opened in Baguio City in 2014, she signed up as an advocate, wanting to also decrease her cancer risk. She was also inspired with the company’s no firing policy and commitment to fair trade and dignified wages.
In December 2015, Dawn opened Earth and Body Store, selling natural products at a mall along Session Road. She says Human Nature is the most popular line she carries, and is the go to brand for face care, kids care and home care.
Just a little over a year since she opened her shop, she quit her job to focus on it full time with her sister. She thoroughly enjoys engaging with her customers, helping them find the perfect products to suit their skin type and lifestyle.
The Earth and Body Store’s high foot traffic location in one of Baguio’s most visited districts helped Dawn reach P255,929 sales in Human Nature products in only three months. Kudos, Dawn!
Dawn partly owes her success to a small but strategically located fixed-location store in her province – which goes to show you don’t need to be in the metro to make it big.
Thinking of bringing your enterprise to the next level? Email branch.ops@humanheartnature.com for information on how to become a fixed-location distributor.