

We see you.
We see your beauty
Your skin hue, your hair texture, your smile, everything uniquely yours, made by a loving Creator.
More than that, we see your loveliness radiating from within, leading you to make choices that are more meaningful, more compassionate and more sustainable.


Meaningful Choices
that help you do good and make a positive impact on the world
Compassionate Choices.
that truly uphold dignified wages, benefits for workers and fair trade with farming communities


Sustainable Choices
that are both good for your body and kinder to our earth in the long term.
Together, we can create communities
that aim to uplift farmers and Filipinos and advocate for better lifestyle choices for everyone.


More than gorgeous, courageous
Janina Vela is not just a YouTube trend-setter, she is a truth-teller. She speaks her mind on beauty, positive self-image and family life with the same passion as she does on social issues, good citizenship and love for the Philippines. She empowers a new generation of young women to be confident about who they are and what they stand for, and to actively participate in governance and public service.

More than stunning, strong

More than innovator, impact-maker

More than bright smiles, transformed lives