Human Nature began as an act of faith in God and love for the Filipino. It is because of these two things that we keep giving the best of our talents and resources to transform the lives of Filipinos.
Each personal care, home care and beauty product Human Nature creates is a pledge to our mission to help uplift the working poor so they can be part of the new middle class.
Being faithful stewards of our God-given talents and natural resources, we will give the best of ourselves to urgently and sustainably build a global company which will showcase the best of the Philippines and uplift all our people, especially the poor through providing affordable, quality, and natural products.

We will be the gold standard of a globally successful enterprise with a heart that will embolden all businesses to better serve society.
Faith in Action
(Pananampalatayang Kumikilos)
It is faith that drives us as a company. Faith led us to build Human Nature and it is faith that continues to embolden us to build a global company that will uplift all people, especially the poor.
Love for Neighbor
(Pagmamahal sa Kapwa)
As Christ loved us first, we seek to love, serve, guide, and give to others, especially those most in need.
We keep our commitments. We courageously uphold honesty, truthfulness and accountability in all that we do.
We recognize that everyone and everything is a gift from God. We are tasked to faithfully care for and grow what we are given.
Fullness of Life
(Kasaganahang Lubos)
We believe God designed us to live a rich and satisfying life, and to be instruments that others may also live as fully as we do.