In 2007, sisters Anna Meloto-Wilk and Camille Meloto were in California with Anna's husband, Dylan Wilk.
While in the US, the sisters observed that natural, eco-friendly, and ethically made products were becoming more mainstream. What stood out was how many ingredients in popular beauty and personal care products—coconut, elemi, sugarcane, and aloe—were tropical plants already abundantly grown in the Philippines.
This realization sparked a deeper insight: these raw materials could create meaningful livelihood for farming communities while making natural care products more accessible to Filipinos.
Anna shared the idea with Dylan, whose entrepreneurial experience helped shape what would become one of the Philippines' pioneering social enterprises. Camille named the venture 
inspired by the book of Genesis, where humans are entrusted with stewardship of the earth. The insight was that if people took care of nature, God will provide all our needs through His creation. It was also a play on the positive take on "human nature"—that it could also be redeemed from being fallen.
In November 2008, officially launched its first line of products.
Human Nature expanded beyond Luzon with its first branch in Davao and entered modern trade through Rustan's and Robinsons.
The company became the first cosmetic brand in the Philippines to receive PETA's cruelty-free seal of approval, earned international recognition for social entrepreneurship, and later launched educational scholarships for underprivileged but deserving students.
Human Nature also built its own manufacturing plant to maintain strict production and quality standards while ensuring employees receive a living wage and benefits.
Through Goodness Rising, the company helped build homes for families affected by Typhoon Yolanda and later extended its support in building homes for those affected by the Marawi siege.
Growing forward
Guided by its core values of being pro-Philippines, pro-poor, and pro-environment, Human Nature continues to grow as a trailblazer in purpose-driven, people-first enterprise.
Today, the business operates across four worksites, nine company-owned branches, multiple franchise stores, and hundreds of retail partners nationwide.
With God's grace, Human Nature continues to develop natural products that are good for people, light on the pocket, and kind to the planet.
