The Men Behind Human Nature’s Magalogue App

Get the inside story on how our web team created the Philippines' first ever interactive magalogue app!

Get the inside story on how our web team created the Philippines' first ever interactive magalogue app!

A showcase of true Filipino talent and skills, the Human Nature Magalogue App was all done through the collaboration of Human Nature’s hardworking proudly-Pinoy web team – Philip Ortiz, Loyd Larazo, and Rui Cayanan – and artist Jansen Cheng.

The Magalogue AppDev Team (L-R): Philip, Rui, and Loyd

Web team captain Philip gives us the scoop behind the scenes: What were the challenges you faced when making the Human Nature Magalogue App?

Philip: A lot of thought has to go into how the user experiences the content, and how smoothly it should work. There’s also that element of portability; the app is essentially with you all the time, and you don’t have to be connected for it to work and let you do what you need to do. The app has to basically let you buy things even if you aren’t on the Internet.

In many ways the Human Nature Magalogue App is a lot deeper than most other digital magazines, because of the shopping element AND because of the interactive element.

How is the latest version different from the first one we launched?

Philip: This latest version now has video playback inside the app via a popup that appears in front of the magazine. This works for tablets. On phones it will redirect to your Youtube app. Also, a lot of the other functions on the site have been added, like the ability to add reviews, share pages and use discount codes.

The Human Nature Magalogue App in three words, GO!

Philip: Feature-packed, practical and nature-friendly (saves on paper!)