We all have our ‘hairspirations’:

Ombre hair, funky colors, a sleek crop, or an edgy undercut...these dazzling images of our crowning glories dominate social media.

Achieving your hair aspirations ousually comes at a price. Salon-styled and color-treated locks usually meant: used & abused tresses.

Did you know: there are over 200k results on Instagram for ‘hairspiration’ and less than 20 for ‘kindspiration’.

Isn't it a sad thing when hair gets more attention than kindness?

Human Nature & AztaUrban Salon came together to give you gorgeous salon-styled hair and an all-natural way to be kind to your hair. Here are some snippets from the "Color Me Kind" press launch:

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Jo Tubato, Creative Director of Azta Urban Salon, gave a brief 'hair science' talk. Jo also explained how hair color can change our overall look & why using sufate-free shampoos & conditioners are a must for people with color-treated hair.

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Why are sulfate-free products best for color-treated hair?

Most synthetic shampoos and conditioners use sulfates to clean hair. Sulfate is a strong detergent and it can strip protective oils and pigments like hair dye from strands. In a consumer test conducted by Azta Urban Salon among users with color treated hair, shampoos & conditioners with sulfate stripped off the hair’s color pigment within 2 days (or 3 washes). In contrast, those who used Human Nature Professional Salon Care line’s sulfate-free shampoos and conditioners experienced more pigmented and vibrant hair color for up to 1 week (or more than 7 washes). 

Jo's talk was followed by Human Nature Co-Founder & President Anna Meloto-Wilk.

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Members of the press enjoyed trying Azta Urban Salon's one of a kind shampoo technique! :-)

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Human Nature Professional Salon Care Shampoo & Conditioner is the country’s first genuinely natural hair care system for color-treated hair. It is available at all Azta Urban Salon branches across Metro Manila: EastwoodCitywalk 2, Robinsons MetroEast, Alabang Town Center, Robinsons Antipolo, SMJazz Mall in Makati, and soon to open in Venice Grand Canal in Bonifacio GlobalCity.

Keep the #kindspiration growing!

We all know someone who does their part to color the world with kindness.

Who’s your #kindspiration? Let’s fill our Instagram feeds with kindness!


Post your answer on Instagram, use #kindspiration & tag @humanheartnature and you might get a surprise!

We hope you’ll be inspired to seek ‘kindspiration’ daily as you work on your hair goals!