Pure & Sure Cool Fresh Bloom Feminine Wash 165ml

Did you know?

The skin in your intimate area is more sensitive and absorbent than the rest of your body. Most feminine washes contain harsh sulfates that can lead to skin irritation and may also lead to long-term health issues. Enjoy genuinely gentle, sulfate-free cleansing with the plant-based cleansers used in our feminine washes.

Here are some intimate care tips to know if your feminine wash is doing you more harm than good:

1. Sweet-smelling doesn’t always mean healthy. Your vagina’s smell is your body’s way of communicating with you. Synthetic fragrances may mask strong, unpleasant odors but will not address underlying causes such as infections.

2. Killing off bacteria is not always good. A healthy vagina has natural good bacteria which fight off bacteria that cause odor and itchiness, but harsh ingredients in soaps and synthetic feminine washes may strip them off or upset the natural pH balance that allows them to thrive.

3. The thin skin in and around the vagina is one of the body’s most permeable surfaces. Products applied near the vaginal area are easily absorbed by the body.

4. Synthetic feminine washes often contain harmful chemicals. Synthetic fragrances, colorants, SLES/SLS, and parabens are often found in commercial feminine washes, which have been linked to health problems such as reproductive disorders.

5. Women and teens are more at risk. Women, especially teens whose bodies are still developing, have a heightened risk from exposure to harmful chemicals because they generally use more personal care products.