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100% Natural | No Harmful Chemicals | Dermatologist-tested

Tough on dirt
Effectively remove dirt and stains from clothes, towels and linens, and keep them smelling fresh with no harsh chemical residue or fabric stiffness with this all-around detergent.

Gentle on skin and the earth
✓ Derma-tested non-irritating & safe
✓ Fragrance-free & colorant-free
✓ Free from bleach & optical brighteners
✓ Biodegradable and non-toxic
✓ Locally-sourced coconut cleansers
✓ Free from phosphates & chlorine that damage water ecosystems

Save money & time
With 100% plant-based foaming and cleansing agents, using our genuinely natural detergents require less water usage during the rinse cycle, cutting down your rinsing time, lessening your electricity usage. Using them have also been found to reduce water consumption by one-third. And as our natural detergents keep colors vibrant and leave clothes soft, no need for fabric conditioner. How’s that for savings?

Get tough on stains and easy on your hands and clothes. This plant-based formulation makes this high-efficacy detergent easy to rinse out. Less wash cycles, less water & electricity used, more money saved!

Washing Guide: Sort your laundry into lights, darks, and whites to keep those colors from mixing. For hand washing, pour and dissolve in the water just the right amount of tough lovin' powder your laundry needs. For machine washing, follow our handy-dandy measuring guide! For stains, soak fabric for at least an hour. No laundry's too tough for our love!

Please carefully follow your garment care label instructions.

Cocos nucifera (coconut) oil, aqua (water), sodium coco fatty alcohol sulfate (coconut-derived), sodium hydroxide, sodium carbonate, potassium cocoate (coconut-derived), decyl glucoside (vegetable-derived), sodium lactate

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